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6 Web Design Mistakes

6-web-design-mistakesThere are countless blogs about what you should include in your business website, but not as many about what NOT to include. Here we tell about some of the many things to avoid on your business website. In no particular order…

Flash elements

Horrible for SEO, a pain to update, and don’t work on mobile devices. You could use it on some desktops and put an alternative image on mobile devices, but why bother. It’s just not worth using on your website any longer, especially when HTML5 can do some pretty sweet things these days.

iFrames

iFrames were used extensively back in the day, but CSS schematics have made them obsolete. They do have some minor roles in some places, like embedding YouTube videos and such, but overall, a developer shouldn’t be using them in the overall design of a small business website like they did in the late 90s’ and early 2000s’.

Splash page

If you’re ben around the web for a while, you might be familiar with some websites that just show their logo and an “enter now” button as their homepage. This concept is what is known as a splash page, and it doesn’t really do anything useful for the user. Stay clear of splash pages, unless you want enormous bounce rates. Proper UX is all about making it easy for users to find what they want, and adding an extra click to their to do list isn’t following good UX principles.

Public chat room

Before there was social media, there were open chat rooms on the internet; they’re still around somewhere probably. What we do know is that if you decide to put a public chat room on your website, you’re asking for trouble in the way of spam bots, profanity and prospective customers leaving your site. While blog comments can be moderated, a live chat room is an entirely different beast. If you want to chat with your visitors, you can use various website add-ons to do one-on-one chat with them.

Audio & Video that auto-plays

You may think it’s cool, but when some type of audio or video starts playing out of nowhere when a user visits a professional small business site, it just shows that you don’t care about what they want and you’re gonna force your message on them. NOTE: There are limited circumstances when this is acceptable, like on video-only sites like YouTube and some other only-media sites; but for most businesses, auto-play is a big no-no!

Blackhat SEO tactics

These include a number of things, but some that come to mind are: using <h1> tags inside of paragraphs and styling them to look like regular text, and external link partnerships (javascript code from some company that promises to get you top rankings if you insert their code on your site).