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9 Reasons Why Your Online Marketing Isn’t Working

Wondering why your website isn’t generating any sales? Why no one seems to be commenting that they saw your newly developed website and thought that it looked nice. If this is the case, here are some possible scenarios and how you can go about changing it…

  1. You have a bad domain name

    If you’re serious about your business, you need an actual domain name! Not a {something}.wordpress.com or a Google pages website, but an actual {domainName}.com website! Not only that, but the domain name needs to be something memorable. For example, if your business name was “417 Solutions, LLC”, you might want the domain name, “417solution.com”. Generally, the shorter the domain name, the easier it will be for people to remember and type in their browser; but it also has to make sense.

  2. You don’t have a blog

    We can understand if you don’t have a blog; mostly because they are somewhat time consuming to update and maintain. However, in today’s world of information seekers; your customers are looking to not just buy your product, but for information, statistics and the ability to talk about your product with other people; all of which a blog can provide you with.

  3. You’re offering nothing new, interesting or compelling

    We’re guilty of this, as is anyone with a business; because we all go through dry spells once in a while… The truth is that if you haven’t posted to your blog in over a month; something is seriously wrong with you and your business! There is usually no good excuse why you shouldn’t be posting something at least once a week to your blog or website. Unless you work in a stagnant industry where nothing ever changes and everyone in the world already knows everything they can possibly know about your industry, there is always something new you can teach people through your website/blog. Along with being new; anything you post to your website or blog needs to be relevant to your prospective customer, interesting and compelling to read. If you can’t write well, get someone who can. If you’re a smooth talker, start producing a podcast and use your voice to tell people about your product/service. If you’re a model, use video to really show off your abilities. The point is; it doesn’t have to be written text that is added regularly to your website/blog; there are other mediums that you can utilize.  The best of the best try their hand at all of them for some time and keep the ones that work best for them.

  4. Your website is just plain bad!

    We see it all the time… A website made by a friend, neighbor, relative, for free or not so much money that it just plain Stinks! If you’re not willing to either A) Learn and do it yourself properly -OR- B) Pay a professional; you don’t deserve to be owning a business of your own. There are many hats that a business owner wears (trust me, we know!), but when it comes to the technicalities of web development, it takes a certain kind of person to produce quality. Hire someone who knows what they are doing, someone you feel comfortable working with, who has a strong portfolio, and who has detailed contracts available with pricing, deadlines and definitions of deliverables; that way you won’t be taken for a lot of money you didn’t know about.

  5. You aren’t using social media (or at least not properly)

    Creating a Facebook page and Twitter account are only the beginning of using social media to it’s fullest. To use it properly, you must first understand it. First and foremost, it is NOT for pushing your sales pitch! It’s about helping others by showing your expertise in certain areas, getting to know people (customers) and catering to their needs in such a way that they will buy from you because they know what you do, and because they know you care! It’s about digitally formed relationships where you don’t hock your junk at them straight out and hope they buy it. If you’d like to learn more about using social media, just ask us on Facebook!.

  6. You haven’t started an email list (or aren’t utilizing it properly)

    You do have customers, right? Maybe you have their phone number or addresses? Well, where is your email list? In the olden days, people would mail postcards (still viable) for advertising purposes; but today’s generation is all about email and social media. The big key phrase you need to remember about email marketing is, “OPT-IN”. You do NOT add people to your email list; they add themselves! If you really, truly, deeply have something valuable to offer, then people will come to you and want to know more. People that sign up are probably those who are not quite ready to purchase, but are looking. This is your golden opportunity to subtly market to them in your email newsletters while providing valuable information that pertains to your industry. It’s another method of reminding them you’re here and willing to help them solve a problem. Continual brand recognition – Be In Their Face

  7. Your hosting company is lousy

    There are hundreds of hosting companies available; starting as low as $5 per month. In some ways, you’ll get what you pay for, but there are many instances where companies just increase rates and don’t offer anything else for the money. I’d suggest talking with other business colleagues and see how their website “up time” is. If they don’t know what “up time” means, ask someone else! Up time means the percentage of time that their website is available to customers. If the hosting company goes down/breaks for a period of time, that is known as downtime. Generally most web hosts advertise 99%+ of up time; but this can be misleading in many ways. The best thing to do is ask an expert who knows what they’re talking about. Your web developer will more than likely offer web hosting at a good rate; and it will be a hosting company they’ve used for a while and know is reliable.

  8. Your site isn’t optimized to get search engine traffic

    It’s called SEO (Search Engine Optimization) – Find out more about it here: SEO Introduction

  9. You stopped caring about your online presence

    If you’ve stooped this low in your online presence enthusiasm, I’d suggest a trip to Barnes & Noble to read some business and marketing books. Any marketing book published in the last ten years will mention the internet as a HUGE playing field in the marketing arena. Popular authors can get you more pumped up than we could; so we’ll leave that up to them.

We hope you found this advice valuable. If you have any other suggestions, comments or questions you’d like to ask, please feel free to contact us! Thanks