It all comes down to this… the day we launch your new website, which of course we’ll have you fully review first though. Launching the website may include last minute database migration, backing up of files, DNS changes, testing the new website, installing and checking analytics data, testing the website on a mobile platform, performing speed test benchmarks of the new website and testing the website again. Before this phase is finished we like to test the website for usability on various mobile devices (iPhone + Android), tablet, desktop PC, Mac, and a laptop or two. This ensures that the majority of your user-base will experience the website as intended. Without proper testing, we may not discover something till months later, thus costing you valuable users, which means revenue.