Website Marketing: Rule of Thirds
Have you paid an enormous amount of your marketing dollars towards getting a fancy website up and running from a professional web agency, yet can’t seem to see any profit that it’s bringing in? There are probably several reasons for it, but Levinson says one of them well in Guerilla Marketing (a book that every business owner should read through at least once)…
“the first rule of which you should be aware is the rule of thirds: You should determine the budget you’ll have for online marketing, then invest one third in developing your site, one third in promoting your site, and one third in maintaining your site. Most ill-advised online marketers invest three thirds in developing their site, then wonder why they aren’t earning landmark profits.” ~ page 216
If you’ve read our short Clients Still Need To Do The Grunt Work article a while back, you’ll know that hiring someone to design a website doesn’t guarantee that anyone will ever see the site, let alone place orders through it or contact you. Website design is simply that, the design of the site. It doesn’t cover the marketing of the site or the maintenance of the site; both of which are as important, or even more important than paying an exorbitant amount of money for a pretty/fancy website with all the bells and whistles.
At 417 Solutions, we focus on developing websites that get results for the business owner. One way we do that is by not offering wed design, but rather, web development. There should be more to a website than just designing it. You have to have it developed! There needs to be a plan for the website centered around your marketing strategy; which controls how the website will look, feel, be marketed, and generate sales.
If you’ve been bamboozled by a web designer in the past, get in touch with us and we’d be happy to help you get on the right track with your website development & marketing.